Connecting farmers to consumers

At Navdanya we ensure the linking of the Seed- to- the- Table and of Farmers to Co-producers through our Fair Trade Initiatives. One of our seminal contributions to Fair Trade practices has been the marketing of organic agricultural produces directly from the farmers to the consumers, who through their consumption patterns become the co-producers of agriculture.

We express our concern for the health of the Earth and its people in many other ways; through our door-to-door organic vegetable basket delivery scheme, our annual Abir Gulal festival to celebrate a toxic free Holi, our indigenous cold drinks festivals throughout the scorching summer months to help you beat the heat in a healthy way, while also being respectful to the Earth, water and people’s livelihood.

Slow Food, the International Movement for the protection of traditional foods, invited 13 Navdanya Food Communities to be part of Terra Madre, an assembly of more than 5,000 artisan food producers from all over the world. Around seventy Navdanya food growers and food processors attended the very first Terra Madre event held in October 2004 in Torino.

Terra Madre was a celebration of all that we believe in and have been practicing for more than two decades; an honest agriculture in which prices do not lie, which does not exploit the earth and the earth’s caretakers’. Terra Madre was also a celebration of our practice of living economies in which we co-produce with the earthworm and the spider, with the mychorizzae and the fungi. We are all connected in the web of life, and its food that spins that web.